Building in Public

Customer discovery insights, production DevOps lessons, and honest updates from the journey of finding problems worth solving.

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Zero Revenue in 2025: Indie Hacker Lessons I'm Taking to 2026

I made $0 from SaaS in 2025. Here's what I learned about distribution, shipping fast, building in public, and why I'm not quitting.

build-in-public indie-hackers solopreneur-journey

My First ProductHunt Launch Flopped: 11 Upvotes, 800 Visitors

I launched Awesome Directories on ProductHunt with zero community presence. 11 upvotes, 800 visitors, and brutal lessons for indie hackers launching cold.

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AI-Assisted Coding Killed My Joy of Programming

AI coding assistants feel like video game cheat codes—exciting at first, then soul-crushing. A raw reflection on losing the joy of programming in 2025 and why I keep going back to my piano.

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I Sent 200+ Cold Messages and Got Zero Calls: My Customer Discovery Reality Check

Raw and unfiltered account of sending hundreds of LinkedIn cold outreach messages with zero conversions. Learn from my customer discovery struggles, the importance of validating before building, and why I'm not giving up despite the brutal response rates.

build-in-public indie-hackers solopreneur-journey

I Built a Directory Aggregator in One Weekend (Then Made It Open Source)

Spent 15 hours clicking through outdated listicles and $127 PDFs. Got frustrated. Built awesome-directories.com in 10 hours and made it free forever.

build-in-public indie-hackers solopreneur-journey

I Used AI to Write My Last Blog Post and HN Flagged It

AI wrote my blog post and Hacker News flagged it for lacking voice — an unapologetic, analytics-driven account and a plan to test AI vs authentic writing.

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No Competition? That's Usually a Red Flag for Solopreneurs (I Learned the Hard Way)

I spent 2 months building FindForce with zero customers. Here's why 'no competition' killed my startup and what solopreneurs should do instead—validated markets, customer discovery, and building in public.

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Stop Renting Your Audience: Run Your Own Newsletter with Listmonk

After Medium hid my subscriber count, I moved to self-hosted newsletters. Here's how to set up Listmonk on a €12/month server—no vendor lock-in, full control of your audience.

medium platforms audience-building

Medium Hid My Subscribers: Why You Must Own Your Audience

Medium locked away subscriber emails in April 2025. Here's what I learned about platform risk and why every creator needs their own email list.

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What I Learned Turning 31 (In a Year I'll Never Forget)

Reflections on fatherhood, failure, and finding meaning in unexpected places.